Our Story

Where It All Began

Before juice, before the hustle, before the dream—there was basketball. Born and raised in Mount Vernon, New York, I took my passion and drive all the way to the University of Oklahoma. Life was good. Surrounded by some of the most elite athletes in the country, I found myself thriving in an environment built on discipline, performance, and excellence.

Every season brought new challenges, new victories, and year after year, I made it to the tournament as a Sooner. My senior year? The Final Four. It was a moment I’ll never forget—a culmination of years of work, sacrifice, and heart. But that wasn’t the end of the story. It was just the beginning.

The Struggle Behind the Stats

But not every chapter was filled with highlight reels and game-day glory. After college, the game I loved started to test me in ways I wasn’t ready for. Injuries came—some minor, others requiring surgery—and with them came a whole new battle: learning how to heal, how to stay mentally locked in, and how to balance my passion for the game with the reality of recovery.

As an athlete, nothing hits harder than being sidelined. The process is slow, the doubts creep in, and the labels start. Suddenly, I went from being a powerhouse at Oklahoma to being seen as “injury-prone.” It was a label I never heard before—but it stuck.

What most people don’t see is what it really takes to be a professional athlete. The pain. The rehab. The silence when the crowds are gone. The truth is, the path to success is rarely straight—and this part of my journey made that crystal clear.

Searching for a Solution

In the pros, it’s all on you. No more trainers at your fingertips, no more campus facilities waiting to help—just you, your body, and the will to figure it out. Coming from a place like the University of Oklahoma, where we had access to world-class recovery tools and support, it was a hard reality check.

So I started searching. I listened to podcasts. I read. I studied. I paid attention to what I was putting into my body. I learned that inflammation and recovery were deeply tied to what I was eating—and that nature already had some of the best healing tools out there. Pineapple. Ginger. Turmeric. I started to feel the difference, even using ginger post-surgery to manage pain. Slowly but surely, I was becoming more health-conscious, not just for the court—but for life.

And then I remembered something from back in college: our strength coach always told us, “Cherry juice helps with recovery.” That stuck with me. I started to dream—what if I could create my own cherry juice? One built for athletes, packed with antioxidant-rich ingredients, designed to help people bounce back better?

It wasn’t just about juice anymore. It was about taking everything I’d been through—and turning it into something that could help others heal too.

When It All Started to Click

The truth is, the knowledge had always been there. Growing up in Mount Vernon, just outside the Bronx, I was surrounded by elders in the community who lived by one rule: eat to nourish, not just to survive. I didn’t fully get it back then, but the seeds were planted.

Once I started shifting my diet—cutting out junk, eating fruits at the right time, learning how natural foods affected my energy—I felt the difference on the court. That was the moment it got real. I knew this wasn’t just about trying to stay healthy anymore. It was about understanding how to fuel my body with intention.

I dove into books like How to Eat to Live by Elijah Muhammad, and Heal Thyself by Queen Afua. I spent time reasoning with local herbalists—people in the neighborhood who had been passing down this wisdom for generations. They gave knowledge freely, from a place of love and healing. No catch. No ego. Just truth.

They taught me that food is medicine. And for the first time, I didn’t just believe it—I knew it. My recovery, my energy, even my mental clarity started shifting. That’s when I realized I had something worth building on.

Doubt at the Door

Even with all the knowledge I was gaining, all the energy I was feeling, and all the signs pointing toward something bigger—I hesitated.

As a pro athlete, your life revolves around the game. Training, recovery, travel, adapting to new teams and cultures overseas. Every move you make is supposed to serve one purpose: getting better at basketball. So the idea of starting a juice business? It felt…off-limits.

I worried what people would say. That I wasn’t focused. That I was distracted. In this world, people are quick to label you, especially when they don’t understand the full story. And the truth is, I didn’t want to give anyone a reason to question my commitment.

So I sat with the idea. I let it sit in the background while I kept pushing forward on the court. But the pull didn’t go away—it got stronger.

Crossing the Line

Eventually, the old way just wasn’t cutting it anymore. I was doing everything right on paper—training, rehabbing, resting—but my body still wasn’t responding the way I needed it to. I knew I had to lean into what I’d learned.

One night after a game, I threw together a juice—watermelon, cherry, and ginger. I took that first sip and was like… whoa. Not only did it taste amazing, but I felt good. Energized. Clear. Recovered.

That moment flipped the switch. I started making juices for friends, teammates, anybody who’d try it. And every time, the feedback was the same: “Yo, this is fire.” That’s when I knew—this wasn’t just for me anymore.

I stopped overthinking it. I stopped worrying about perception. I was all in.

Let’s get it on.

All In, No Looking Back

I made a vow to figure this out—or die trying.

This wasn’t just about bouncing back from injuries anymore. This was about changing the narrative. About showing athletes—and everyday people—that there’s a better way to fuel, to heal, to feel good.

I was committed to learning everything I could, testing every blend, understanding every ingredient. I wasn’t doing this for hype—I was doing it for the people like me, who needed real solutions and didn’t know where to look.

No shortcuts. No fluff. Just truth in a bottle.

The Push I Didn’t Know I Needed

At first, I was still halfway in—just having fun with it. I made a post, half-joking like, “Juices for sale.” I wasn’t really expecting much. But then my friends hit me like: “Yo, you play too much. Stop joking. People need this.”

That’s when it hit me—they were right.

I had something real in my hands. Something people were actually craving. I had the knowledge, the experience, and the blends that could make a real difference. All I had to do was stop playing and start building.

From that point on, it got serious. I started learning about the business side—labels, bottling, sourcing, shelf life. Every step was a lesson. Some of it was trial and error, but the mission stayed the same: create a product rooted in wellness, flavor, and authenticity.

From the court to the kitchen, that brings us here—shipping juices nationwide, building a brand rooted in healing, and giving back to the community that raised me.